Macro-Environment Analysis
Consumer consciousness increases with the appearance of “well-being” trend.
• Consciousness for product
In a customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label. As the media developed, consumer consciousness is increasing. There are many consumer prosecution programs, such as “소비자 고발”,
Samchully’s 50-year history including coal business of 1950s and clean LNG business of 1980s shows the energy history of Korea.
Samchully is aming at establishing environment friendly life style and culture, maximizing shareholder’s value through profitable and suitable growth, pursuing mutual prosperity of Samchully family and beloved by the customer and respected by greater community to be
1 Introduction: Amazon.com
Amazon.com is a company founded in 1994, US. The name is from the world’s biggest river. Its logo represents a bent arrow from A to Z, which implies its will to deliver every product in alphabet to its customers. The bent arrow also represents customer’s satisfaction. Amazon.com began its Internet retail store service in 1995. At first, it only dealt with books, f
*Samsung Electronics Strategic Analysis
Whirlwind Consulting Company has reviewed the current position of Samsung in the semiconductor and memory chip industry, and has completed an extensive internal and external analysis to determine Samsung’s options in response to the threat of significant future expansion within the Chinese semiconductor industry. It is our opinion that Samsung should
Ⅰ Introduction
우리나라는 세계 11번째의 커피소비국으로 국민 1인당 연간 300잔의 커피를 마시고 있다. 인스턴트 커피가 국내시장의 90프로 이상을 차지하는 기형적인 구조에서 1997년 7월 스타벅스의 등장으로 크게 늘어나기 시작한 커피 프랜차이즈는 고급 커피를 추구하는 세계 커피 시장의 흐름에 맞