Academia : the calculation of past earnings growth has nothing to do with predicting future growth
Concentrating on the prediction itself : forecasting future earning is inefficacious.
Wall Streeters
Specialists > Amateur, Individual Investor
Academicians
Specialists’s Portfolio > Random Portfolio (x)
Random Walkers
Stock market adjust quickly to new information
Marketing?
Green Marketing is the marketing of products that are presumed to be environmentally safe
– [American Marketing Association]
Green marketing implies marketing products that benefit the environment
– [Oxford Dictionary of Business & Management]
Evolution of Green Marketing
Ecological
It is the fundamental stage that marketing and environment link one-
Marketing Myopia generation is fundamentally due to business executives misjudge the law of industrial development and industrial environment.
Theodore Levitt cited the four widespread beliefs of the executives lead to Marketing Myopia. In this section, Theodore Levitt cited one of the four widespread beliefs of the executives lead to Marketing Myopia: The growth is assured by an expanding and
2. Market Analysis
The Market size of food service industry in Korea has increased continuously, grading "A" to yeadaham
ⓐ Expansion of food service industry
According to RGM consulting, Market size of food service industry in Korea has increased three times than 1990s.
For instance, the number of restaurants increased twice than 1990's. There are about 620 thousand restaurants in
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m