분야
pptx2. Introduce Starbucks
3. Shared Planet
4. Conclusion One
5. Conclusion Two
Green Marketing
What is The Green Marketing?
Evolution of Green Marketing
Green Marketing Mix – 4P
Why, The Company Do?
What is The Green Marketing?
Green Marketing is the marketing of products that are presumed to be environmentally safe
– [American Marketing Association]
Green marketing implies marketing products that benefit the environment
– [Oxford Dictionary of Business & Management]
Evolution of Green Marketing
Ecological
It is the fundamental stage that marketing and environment link one-dimensional such as diverse campaign for restoration of wrecked environment condition
Environmental
It is more comprehensive than ecological and focuses shifted on clean technology designing innovative new products as taking care of pollution and waste issues
Sustainable
As resources are limited but human wants are unlimited. So, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the original goal
