> independent businessmen/salesmen
⑶ The Structure of OhmyNews
- Headquarter of News Guerrilla: similar with editorial bureau in traditional newspapers
- International Bureau: for foreign readers
- Service Bureau: in charge of managing and development web-service system for internet media
- Planning and Evaluation Office: in charge of business administration and sales management
요약 2010 매체집행 결과
2010년 전체 김치냉장고 시장 광고비 전년 대비와 비슷한(약 0.27% 하락) 223억원 수준
삼성전자 지펠 약 96억 2천3백만원 > LG전자 디오스 약 39억 6천2백만원 > 위니아만도 딤채 40억 7천3백만원 > 대우일렉트로닉스 클라쎄 5억 1천7백만원 순으로 집행
회사별 2010 매체집행 분석
삼성
전파 매체 현황
- 2달에 한번 3,4개의 소재를 교체하며 광고를 집행하고 7월에 4G의 등장으로 많은 광고 집행
- 지상파TV : 경쟁사 KT에 비해 노출량은 낮았지만 타깃의 평균 대비 효율적 광고 운영
- 케이블TV : 2039 타깃 뿐만 아니라 주부, 4050 타깃을 위해 경쟁사들과 차별화 된 채널을
선정하여 광고 집
media has an obligation to tell the truth
When the media to report any facts that can be proved or proved to be.
That’s because the newspaper competition.
The newspaper companies want to create article most rapidly . So they want to people visit their own site.
They only care about speed.
So, they do not care about the fact.
For that reasons,
the rumor and bad informa
When Discussing Media
Objectivity
Reporting the news without reporter’s own political views or instincts slanting the story one way or another.
Fairness
Reporter will be honest and not misleading with regard to those with whom he disagrees.
Balance
Both sides on an issue should get a hearing.