men's wear market is formed.
● 1950s - The Korean War became the turning point of Korean apparel
history. Politicians and the elite wore custom-tailored suits,
whereas ordinary people took abandoned apparels and
repaired that by themselves.
1) Development of major companies
② LG Fashion Incorporation.
- 1953 : Rakhui Industry Co.
important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purchase products on a plan rather than on impulse, at least in fashion.
③ Fashion tendency
GIORDANO targeted the fashion followers who are very sensitive to fashion tendency, not the fashion leaders because more than half of the people in their 20s to 30s think they are fashion followers
Bonnet has to have two rows.
Also it is brimless , generally.
The movie dealt with almost men’s fashion.
It is hard to find women’s fashion in this movie.
Especially, there is no spencer or redicule.
Also, because of lack of full shot, we couldn’t find their shoes.
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable