INTRO
1998.06 opening the first beauty shop for “men”
Only beauty shop approved as venture company in beauty industry
Recorded on Guinness book( the largest franchise in shortest time)
Over 910 shops in Korea
Company will form a technological guidance team that will visit the affiliate store and carry out technology training by working together
셀프홀릭의 소비자 라이프 스타일은 0910 FW 디자인 트렌드에도 영향을 줘 아이코닉 신드롬을 나타나게 했다. 스스로를 자신의 우상이 되도록, 타인은 흉내낼수 없는 독특한 미적 감각을 보일수 있게 함이 키포인트이다.
0910 F/W Color Trend : Peacockish Shade
0910 F/W에는 두 가지 컬러를 동시에 보이는 비트
Introduction
- Fashion is flowing : Trends! Trends!
Women’s Spring 2011 Fashion Trends
- Key Looks
1. 70’s Sophistication
• High – Waisted
• Wide – Leg pants
• Belt
Men’s Spring 2011 Fashion Trends
- Military Looks, One more time !
What is
Military Look?
men
- As an increasing number of men are interested in grooming their appearance, there have been created new words such as ‘metro-sexual, ‘cross-sexual’ and/or ‘uber-sexual’ for males who explicitly and continuously care about their appearance. For men in their 40s and 50s, there is also a new word ‘NOMU-jok’, to refer to the people who want to look good and ‘No More Uncle”.
of the attire, male
clothing markets have been diverted to the business casual market that is useful both on
and off time.
men’s wear>
In male clothing markets, recently, the blind wearing of business suit that unconcerned
with TPO is reduced. At the same time the fastest growing trend have not a division
between business look and character zoning.