menswear. As a result, the sales portion of women’ and sportswear has been rising gradually from 27% in 2006 and is expected to climb to 41% in 2010F and 45% in 2011F. In addition, the company’ focus on diversifying its distribution channels is proceeding smoothly. Street shops that accounted for 38% of the company’ sales in 2006 are projected to contribute 48% of sales in 2010F and 50% in
menswear, menswear, accessories), multiple channels (Wholesale, retail) 및 multiple licensees를 포함하여 여러 가지 이슈들에 대해 고민하고 있다. 이러한 요소들 각각이 버버리의 전체 비즈니스 모델에서 차지하는 역할은 무엇인가? 예를 들어 sub-brand의 역할은 무엇이며, 회사 직영점(company -owned stores)의 역할은 무엇이며,
BURBERRY
◈목차
Ⅰ. 버버리의 성장
1. 버버리 연혁
2. 버버리 성장사
3. 성공요인
4. 기업 성장시 고려사항
Ⅱ. 버버리의 해외 진출
1. 성공 사례
2. 실패 사례
3. 버버리 코리아
Ⅲ. 산업분석
1. SWOT분석
2. 4P분석
Ⅳ. 앞으로의 방향성
버버리 입점 현황
남아공
네덜란드
대만
대한민국
덴마크
독일
러시아
레바
Executive Summary
SPA brand is Specialty retailer of Private label Apparel. "SPA" is a clothing retail strategy that is commonly known for its efficient and reasonable price labeling, quick trends adoptability, and well known world-wide branches. Manufacturer is main body of decision making because he/she manages everything from manufacturing to circulating. Trough vertical integration of pl
-------------------------------------------------
Me And You And Everyone We Know Script
If you really love me,
then lets make a vow...
right here, together...
right now.
- Okay?
- Okay.
All right.
Repeat after me
Im gonna be free.
Im gonna be free.
And Im gonna be brave.
Im gonna be brave.
Good.
And the next one is
Im gonna live each day
as if it were my last.
Oh, thats good.
You like that? Yeah