Main target was twenties and thirties.
Continuous growth in Korean market by Focused Differentiation strategy.
2008 selling 1345
hundred million
Increase stores over 50
Ⅰ. 서론
국가와 시민사회간의 뚜렷한 경계설정을 상정하는 신자유주의 및 다원주의적 해석과 달리 신사회운동적 해석은 국가-시민사회간의 상호침투 가능성을 논의의 출발로 삼는다. 앞의 두 가지 해석에 비하여 상당히 진보적 색채를 띤 신사회운동적 해석의 원류를 찾기 위하여 전통적 맑시즘의
I. Motivation for choosing Google
1. Motivation
We suggest Google as a model of management innovation because their style of management is quite distinct with traditional corporations. Google stick to their way in the business belief, organization culture, human resource management. In terms of HRM, they select innovative strategy. So we figure out their HRM and think about how to apply it
Technology’ prize of 1999
Win the ‘industrial prize for venture company’ of 1999
Selected ‘one of Korea 100 technologies in 20th century’
Win ‘Customer Hit prize of 2000 elected by Korea daily paper
‘Best Internet Technology Company’ prize (Technology) of 2000’
Selected as one of the “TOP 21 IT Frontier CEOs” for 21st Century (Hankook daily newspaper)
....(중략)
4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W