mobile setting.
1.2. Background of Location-Based Service
1.2.1 LBS Market Growth
With the increasing rate of Smartphone penetration, mobile information services using personal information is becoming progressively important. As global Smartphone penetration increases, 80% of Smartphone users are expected to use LBS (by 2013) and the global market for mobile LBS will increase from $2.1 billio
mobile map has developed qualitatively due to huge growth in telematics industry. Second, portal sites now provide much more improved services than before. In conclusion, the background of this project is that the generation of E-tourism has come.
3)Change of Customer Needs
First of all, service users' expectation level has risen due to prevalent online / mobile map services. Moreover, it
1. Mobile 인터넷 구현기술
1960년대 후반 ARPAN(Advanced Re-search Projects Agency Network)으로부터 시작된 인터넷은 1990년대 중반 HTML(HyperText Markup Language)과 HTML(HyperText Markup Language)과 HTTP(Hyper Text Transport Protocol)를 사용한 World Wide Web(WWW)의 출현으로 일반 대중에게 널리 보급되었다. 이와 더불어 1980년대 초반 처음
Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the mobile handset owner to request or demand a location service
A passive service is where the handset owner gives permission for trusted 3rd parties to locate their whereabouts.
“How to enhance consumer mobile game
purchase and usage experience“
To define the consumer needs during the mobile service purchasing and usage
To map the consumer journey
To define the optimized consumer offering
To define the right channel for the consumer offerings
Mobile game users want to get more supporting information and service to make a good decision for choosing i