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[MIS] 위치기반 서비스 상업적 응용 사례 연구-네이버 지도 앱 사례(영문)에 대한 자료입니다.
목차
Location-Based Service Market Overview
Key Participants of LBS and LBS Type
LBS Technology – Location Determinant Technology
Current Use of LBS – Flow of Information
Business use of LBS in Mobile for Naver map
History and Market of Naver Map App.
Major Functions of Naver Map App.
Technologies and Data Flow of Naver Map
Competitive advantages of naver map application's LBS
Groupon Application – History & Services
Groupon – Target Customers & Competitive Advantage
Groupon Application – Technology Category
LBS Market Trend Analysis
LBS Market Issues
본문내용
Location-Based Service Market Overview
LBS refer to class of computer program-level services used to include specific controls for location and time data as control features
Device Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the mobile handset owner to request or demand a location service
A passive service is where the handset owner gives permission for trusted 3rd parties to locate their whereabouts.