product from the first stage and made suppliers to deliver raw materials and components suited for Nokia’s standard. Its local purchasing size is increasing annually following the expansion of business sector.
2.2.2 OPERATIONS
Manufacturing By Orders Based On Rapid Responding And Capacity
In the industrial complex such as Nokia Center, there are mobile phone components factories and service
2. Marketing in Mobile Industry
In mobile product industry, Apple uses different strategy. Although Apple is maintaining the same brand and product image, and positioning itself in a similar manner, it is targeting on broader users. As a result, Apple possesses large market share in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a
mobility into any gadgets that can incorporate the OS. While Apple’s iOS has its limitations in terms of the scale of production, Google’s Android can be used, developed, and updated by any company who wishes to use the system.
All over the world, mobile phones that use Android as its OS are being flooding into the market every month. Even in Korea, there are more than 10 Android based ph
Opportunity
Rapid growth of smart phone
market
Recent success of iPad
Threat
Severe competition
in smart phone market
Dependence on limited number
of suppliers
Opportunity for Apple’s Mobile Products
Threat to smart phone
Threat to Mac
So, focus on Mobile Products of Apple in the discussion
FOXCONN takes 1st EMS(Electronic Manufacturing Servic
Product
The mobile product we provide to customer is electronic passport. This electronic passport has many essential functions for tourists. This passport has necessary personal information for travel. But existing passport (old type passport) has chance that is stolen. Stolen passport can be abused for crimes but this electronic passport doesn’t have these chances. In order to implement t