Motor Company (hereinafter, HMC) produced its first car in collaboration with Ford Motor Company in 1968. Through heavy investment on the development of independent technologies and capabilities for automobile production, the company successfully developed its first proprietary gasoline engine in 1991. Hyundai Motor Company had already begun exporting auto vehicles abroad in 1986 and started sell
of company
1. Hyundai Motor Company
Hyundai Motor Company is a Korean multinational automaker based in Seoul. It operates the world's largest integrated automobile facility in Ulsan which is capable of producing huge amounts of units annually. Hyundai vehicles are exported to about 200 countries globally. It comprises with KIA Automotive Group in 2009.
Representative Car: Sonata
Launching a new brand
Give fresh image to customers
One of the fastest ways to get rid of cheap image
Customers will recognize “New-Brand” in a new category
Lexus was successful
Costs substantial time and money
Takes time for a new brand to be settled
Suspicion of Hyundai’s ability to manufacture premium car
About GM
General Motors Company (NYSE:GM, TSX: GMM), one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the follow