product, and it imply its competitors have artificial color in contrast with it.
Actually there has been absolute no.1 in the market for more than 30 years, so to get through this, Maeil need aggressive marketing strategy. This has been quite successful, so now the banana flavor milk market is actually shaking.
RED-BINGGRAE
BLUE-SEOUL
I. Problem definition
• Nongshim
Nongshim is Korea instant food Manufacturer Company that produces products such as instant noodles, u-dong, snacks, drinks etc. They recorded total revenue of 63,198 million won in 2010. Within this revenue, instant noodles represented 67.5%, which was equivalent to 42,659 million won. Nongshim is Korea’s No. 1 instant food industry company with Samyang
Brand image of Pulmuone
Using paper container
Balanced nutrients
Using same line of other products
No MSG, Trans fats
Convenience
Using the same producing formula with other brand
Low awareness for product strength
Little varieties of products
No advantages in price
Increasing interest in food safety
Large market potential
Growth of single member family
Low market barrier
프랑스의 연구원들은 고무의 탄성을 가지면서, 상온에서 반복적으로 복구될 수 있는 재료를 개발했다 [Cordier et al., Nature (2008) 451, 977]. 이 재사용 가능한 고분자는 재생 자원에서 얻어지는 저비용의 원성분들을 사용하여 간단히 합성될 수 있다고 한다.
많은 일반적인 고무들의 가역적인 인장은 가교
product lines, various packaging types and similar prices.
2) What happened to Pepsi in 1975 to 1980?
We can see the dramatic growth of Pepsi’s market share during the period of 1975 to 1980. So we can find the factors that can improve the market share of the companies in this industry by analyzing Pepsi’s foot prints of this period.
In 1974, Pepsi launched the campaign named “Pepsi