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분야
pptxMarket Analysis
Domestic Market Expectation
Pulmuone in Korea
Macro Problem
Positioning Statement
Product & Price Strategies
Place Strategy: delivering value
Conclusion
Using paper container
Balanced nutrients
Using same line of other products
No MSG, Trans fats
Convenience
Using the same producing formula with other brand
Low awareness for product strength
Little varieties of products
No advantages in price
Increasing interest in food safety
Large market potential
Growth of single member family
Low market barrier
Negative image for frozen food
Target Market is selected base on the three key factors: needs for convenience, ability for early adaptation, and ability to pay
