ofNations)
[ 주요이론 ]
Five Forces Analysis
Strategic groups
The Value Chain
Market Positioning
Diamond model
국가경쟁력이란?
- 주요 평가기관의 국가경쟁력 정의
IMD (International Institute of Management Development)
: 국가 내에서 활동하는 기업들이 국내 및 글로벌 경쟁력을 유지할 수 있도록
환경을
of E-Land’s fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA brand globally. And the brand’s mission is to enhance the customers’ lives by providing them low-priced and high-quality products and the basic clothing line suitable for Koreans. The final goal of the company is to position itself as a national brand and the best fast fashion brand in Korea and to
A. What are the principal activities of your company?
The Group's principal activity is providing air transportation service as the Republic ofKorea's national flag carrier. Other activities include providing aircraft maintenance and engineering services, and the sale of duty-free goods. It is also involved in providing in-flight meals for third parties. In addition to passenger transportati
1. Introduction
Companies need to add more value and deliver superior services to customers. So companies try to more engage, listen, and respond to their customers to bolster customer satisfaction. Also to maintain customer relationship, considering the state of the economy of these days, marketers must develop new and innovative strategies and tactics that differentiate their companies’ pro
of corporate self-regulation integrated into a business model. In other words, it is a policy that would function as mechanism whereby business would monitor and ensure their adherence to law, ethical standards, and international norms. McDonald's, IBM, Google, IBM, Microsoft, etc. are all very good examples of such companies. In Korea, when it comes to social responsibility, we have Yuhan-Kim