The News Corporation ltd. founded by K. Rupert Murdoch is a diversified global media company. It provides TV channels, direct satellite and cable broadcasting, newspapers, magazines, books and promotional inserts, movies.
Business owned by News Corporation
Newspaper
: New York Post, The Times, The Sunday Times, The Sun,
News of the world
Broadcasting
: Fox Television, Star TV, DirecTV, B
New corp, AOL, Disney and so on & Professional Media company focusing on Movie, Cable & satellite broadcastings , Newspaper, Publishing etc.
So, if customers don’t like contents of News corp,
Possibility to move for contents of other media companies is very high
Growth rate of demand
Switching cost among the brands
Level of exit barriers
Company acquisitions of outside company
new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in internet Ad. Industry.
99% of Google’s revenue comes from Ad(AdWor
New employees - Period of being employed
- As beginners who start to earn income in society, they have powerful spending ability, but they have barely enough time to do their shopping
- Metrosexual(the single young man with a high disposable income, living or working in the city -because that’s where all the best shops are- is perhaps the most promising consumer market of the decade.), Mr.Bea