and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the newand popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passe
mainly the sewing, while the cutting is done in-house. This produces of saving labour cost, flexibility of meeting deadlines, keeping the designs/fashions strictly controlled.
Labeled and priced goods are immediately hanged upon arrival-Zara Burjuman, Dubai, July 2005
3.3- Information Systems
Information systems at Zara are one of the drivers of the quick response communication
communication with customers, the company will be able to promote its sales.
• Use Mass Media, Social Network Service, etc. Many people are intent on such services as Twitter, Facebook, Cyworld, net-cafes, etc. Active communication using these media will make customers more informed and related to the brand.
• Educate Employees for differentiated service, such as describing a new me
and customers with relatively low cost by outsourcing. Since distribution channel is not directly related to product quality, Nokia could gain competitiveness by outsourcing or having alliances with local corporations.
2.2.4 MARKETING AND SALES
Building ‘Brand’
Brand consulting company called Interbrand which evaluated Nokia’s brand value as 8th in the world in 2010. In fact, it ha
and Professor Heejune Ahn from Seoul National University of Technology. The first interviewee, Prof. Yehoon Lee is an associate professor in the Department of Electronic andInformation Engineering, whose major and research interests are mobile wireless communication, broadcast communication, CDMA/OFDM Modem, an theories on digital communication. He has experience working at the research center f