Summary: We plan a campaign which will be based on the new tool on our website to customize the famous NB 574 shoe. Through this we hope to gain higher brand loyalty and afterall increase our sales.
Situation Analysis and SWOT Analysis
-Situation Analysis:
Industry: Footwear industry is growing more and more. As sport multi shops came out, people can easily compare the diffrent brand shoes
website address
- Website Address: http://www.ktf.com/
- Home Office Address: KTPritel(케이티프리텔) Sinchun-dong 7-18 Sonpa-Gu Seoul
3) Philosophy
KTF’s executives and employees are committed to creating a new growth engine and course of profit for the following 10 years of prosperous KTF just as Columbus and the navigator of Santa Maria left to find a new continent.
New York Times included interviews of Chinese internet users showed an opinion for justification of Google’s withdrawal in China. The interviewees are almost university students and they welcomed Google’s movement because of free accessibility to learn and get any information they want. These interviews tried to send the idea that the tendency in China is every netizens support Google totally
the deeper product line
Add more benefits
E.g.. Awakening, refreshing, relaxing, slimming and etc.
Select from one of these publications or websites the story of a recent new product strategy that failed.
Summarize and analyze what the company tried to do and what went wrong.
In your opinion, how could they have improved their new product development and marketing efforts?
websites, at 790 million. This is also the maximum record for Cyworld itself, since the beginning of its service. The number shows what big influence the company has to the internet users- overpassing all the other webs! However, compared to this identifiable fact indicating the huge success of Cyworld, it is missing some marketing strategies to maximize their profit. These kinds of blog-run busi