- Negotiation: (definition)
Negotiation is a process where two parties with differences which they need to resolve are trying to reach agreement through exploring for options and exchanging offers- and an agreement.
Firstly, negotiation is a process-a sequence of activities, perhaps with an underlying pattern. Secondly, we need two parties for a negotiation. Thirdly there must be differences. T
1. Executive Summary
Oxford Toy is a Korean company which produces plastic toy block sets that is similar and compatible with Lego, the original inventor and market leader of such toy. It has partnership with an international toy producer Hasbro, and manufactures toys as well as produce its own design, which includes several types and sizes of bricks for various age groups.
For external env
Co-operative, Ltd)
Computerized Manufacturing System
Supervision of NZFSA(New Zealand Food Safety Authority)
RMP(Risk Management Program)
ILDONG has selected as the best brand by women 11 consecutive years
They got LOHAS certification
Protein contents of goat milk is easily digested and absorbed
without very low concerns for allergy, lactose
Chinese consumer are more likely
inequity by recruiting Korean most promising leaders in various universities.
Despite its successful start with staring on a TV program in 2008, it is getting through hardships with other competitors. Today it is ranked as the 3rd one in its own business market. To cope with this situation, Gongsin needs to take actions and this study is about its marketing strategies to be better off.
3) 집중화(forcus) 전략
원가집중화 : 세분시장에서 원가우위 추구
차별적 집중화 : 구매자의 특별한 욕구 만족
=>본원적 전략의 기본 목표는 경쟁우위를 획득하는 것이며, 경쟁우위를 달성하기 위해서는 얻고자 하는 경쟁우위의 유형과 전략적 표적(목표시장)의 범위 규정 필수
18. 포터의 가치사슬 모