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분야
docx2. Introduction of the Firm
3. Situation
A. Analysis on Online Education
B. Competitors
C. Consumer
D. Opportunity
4. Strategies
A. Web-based Promotion - Blog, Community, S.E.O
B. Strengthen Offline Activity – Local Lecture Tour
5. Conclusion
6. Appendix
Recently, One of U.S organizations sent back 30,000 applicants who are not just normal students, but highly-qualified students like someone from Harvard, Yale, and so on. This organization is neither Harvard Law School nor the famous investment company, Goldman Sachs. This is ‘Teach for America’, a non-profit organization for the equality in education. It is also categorized as a Social Enterprise, which is social mission driven organizations which trade in goods or services for a social purpose .
Also in Korea, there is a company which is trying to benchmark and go beyond it. Gongsin. This company was established in 2008 and its mission is to make the movement to eliminate educational inequity by recruiting Korean most promising leaders in various universities.
Despite its successful start with staring on a TV program in 2008, it is getting through hardships with other competitors. Today it is ranked as the 3rd one in its own business market. To cope with this situation, Gongsin needs to take actions and this study is about its marketing strategies to be better off.
