세상을 바꾸는 인터넷
인터넷의 급격한 확산에 따라 오늘날 우리의 사회, 문화, 경제 등 각 분야 역시 급격한 변화와 발전을 보이고 있다. 우리는 인터넷으로 친구나 동료들과 대화를 나누고 인터넷에 올라 있는 수많은 정보를 얻어 들이고, 시장이나 백화점에 직접 가지 않아도 인터넷을 통화여 물건
FreeMarkets Online, the innovator of internet auction.
FreeMarkets Online was founded in Pittsburgh in 1995. Pittsburgh had regional benefits; first, they had abundant technical personnel and the labor costs were relatively low. Second, Pittsburgh had prominent technique in manufacturing software. Last but not least, the area where Pittsburgh was located on Midwest of the U.S. was appropriate f
I. About eBay
1. Brief history of eBay
- The world biggest online auction company with 20 M users in more than 150 countries.
- .com company continuously going into the black since 1996
- The most popular online shopping website with the longest time of users’ stay
eBay Inc. (eBay) is one of the successful online business corporations. The very beginning of eBay goes up to 1995. Pier
The first-mover of online auction
The biggest network of online auction in the world
Inimitable auction system
Absence of powerful competitors
A reliable safety device
The lost reputation through impractical M&A
People think auction process is complicated
Negative image of auction
Sellers strain at increase of fees
Rapid growth of e-commerce’s trade volume
Possib
Online Market place
Auction은 2001년 2월 e-bay에 인수된 뒤 2003년 3월부터 e-bay 방식으로 비즈니스 모델을 수정
현재 Auction은 e-bay와 같은 방식의 커뮤니티, 고정가 판매코너, 자동차 코너와 스토어를 운영 중
Biz Model 변화와 관련하여 계속되는 변화
고정가 판매코너
고정가 판매란 경매 시작 가격 없이