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분야
pptx2. 3C Analysis for differentiation
3. A SWOT Analysis
4. Business Strategy
1) Strategic alliance with AOL
2) Strategic alliance with Google
3) M&A
M&A in Korea – Auction
4-1) The failure in China
4-2) The failure in Japan
5. Recommendation
The biggest network of online auction in the world
Inimitable auction system
Absence of powerful competitors
A reliable safety device
The lost reputation through impractical M&A
People think auction process is complicated
Negative image of auction
Sellers strain at increase of fees
Rapid growth of e-commerce’s trade volume
Possibility of entering into other kinds of auction
industries through expanding its brand
Synergy effect through alliance
Vitalization of auction market
