Tom Dacre, who cried when his head
6 That curled like a lambs back, was shaved, so I said,
7 Hush Tom never mind it, for when your head's bare,
8 You know that the soot cannot spoil your while hair.
9 And so he was quiet, & that very night,
10 as Tom was a sleeping he had such a sight,
11 That thousands of sweepers Dick, Joe Ned & Jack
12 Were all of them locked
The problem: the bonus plan was based on
departmental results and efficiency
-Tendency to work at cross-purposes
-To compete rather than cooperate
How solved?
-Change in the design of the bonus plan:
from department based to plant based
-Not only attain budgeted cost goals,
but also budgeted income
The budget comes to dominate people’s thinking and influence
4. Threat
- Rising numbers of competitors
Many other competitors are imitating the design of Toms shoes. Therefore Toms shoes have to complete their products through research and development. After that, they promote create value and try to understand consumer’s lifecycle and needs.
- Management cost for donation
There are lots of costs for donation such as delivery, employment, manager wag
If the world were a village of 100 people,
1 has AIDS
3 are slaves
14 are illiterate
20 are malnutrition
23 drink polluted water
25 have no shelter
30 are unemployed
33 have no electricity
40 have no shoes
43 live under 2$ a day
48 have no sanitation
58 have parasite
This is
Ⅰ. PROLOGUE
< Tomorrow’s Shoes = TOM‘S SHOES >
: 신발을 신겨주면 사망률이 25% 낮아진다.
안녕하세요? 저는 TOMS SHOES의 THE CR8IVE팀입니다.
오늘 사회적 기업 그리고 TOMS SHOES에 관심을 가지고 이 자리에 모인 여러분들을 진심으로 환영합니다. 먼저 기업에 대해 설명하기 전에 생뚱맞다고 생각할 수도 있지