dependency on coffee products
∙ US based company,
focusing on the US domestic market
Opportunities
∙ Reduce the size of Instant coffee market
∙ Cooperation with other brands
(e.g. MS, HP, Pepsi, etc.)
∙ Technological advances Threats
∙ Increased competition from coffee shops
∙ Consumer trends toward more healthy ways and away from caffeine
∙ Raw
depend on customer’s decisions.
Opportunity: Cocofun has two opportunities. First, Many customers want to have diverse experience today. And Cocofun satisfy a variety of customers’ needs through coupon book which contains information and discount tickets for food, yoga, massage and so on. Therefore various customers can have satisfaction by using Cocofun coupon book. The other one is the Ex
LEXUS – “The Relentless Pursuit Of Perfection”
완벽에 대한 끊임없는 추구
이는 품질의 완벽성과 서비스의 완벽성을 달성하려는 렉서스의 표현이다.
품질에 있어서 미국 소비자의 욕구에 맞춰 독일 차의 성능과 품질에
미국 차의 안락한 승차감,
그리고 도요타의 빈틈없는 끝마무리와 경제성을 담
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
A part of the product price is paid for a license fee
☞ Licensed French designer brand “Lolita Lempicka”
“inefficient”
Place strategy
Only made in France strategy
Selective distribution
☞ Focused on department store
Holds direct distribution
☞ Without going through other wholesale and retail
“Efficient”
Enable to make High quality brand image