Introduction - Issues
미술 대학생 과제물들이
평가 이후 버려지거나 방치.
현존 미술품 거래시장 중
대학생들을 위한 공간의 부재.
최근 공산품이 아닌
개성과 가치를 지닌
상품에 대한 욕구 증대.
→ 미술 대학생 창작물을 위한
새로운 개념의 거래공간의 필요성
Introduction – Our
marketing strategies that Home Plus now has, the future marketing plan that can bring Home Plus up to the top will be suggested.
2. Company Description
Home Plus Co., Ltd. (Home Plus) was started from a joint venture company, Samsung TESCO, by cofounders from Samsung C&T Corporation in Korea and TESCO PLC in UK since 1999. However, as the Samsung Group decided to withdraw from retail busin
market. CEO found the identity to this company.
3. Strategy Focus and PlanMission/Vision
Based on the creative challenge of human life, creating a rich automotive and shareholders, customers, employees, and the automobile industry stakeholders to contribute to the harmony and prosperity.
Goal
For the Five years SOUL seeks to achieve the following goals
- Non-financial goals
1
business domain linking core business unit
4. To establish base which can represent the Korea food and liquor company
5. To establish core infra which can defend other competitor
Financial goals
1. To attain a sales revenue goal 90,000~100,000 million won
2. Taking up above 20% rice wine market share
3. To make a profit approximately 45,000million in rice wine market.
4. To obta
Ⅲ. Marketing plan
가. Market 분석
1. Target Market
쉬팜이 위치하게 될 서울특별시 동작구 노량진동 70-15 대영빌딩 주변에는 치과와 이비인후과가 인접하게 위치하며, 그 대로변으로 타 약국이 존재하지 않는다. 따라서 쉬팜을 개국할 경우 인근병원에서 나오는 처방전으로 인한 수입을 매우 효율적으로