I. Introduction
People say that the happiness of eating delicious food has the biggest portion in happiness of one’s life. Though there are tons of delicious foods around the world, the chocolate has made thousands of people feel happy. However the reason making chocolate lovers take off their hands from chocolate is its calorie. Especially young-women chocolate lovers having interests in the
Products Selection Background
Emerging Energy Drink Market in Korea
Forecast of intense competition
International Number 1
Energy Drink
National Number 1
Energy Drink
Great Power of
High Ranked
Brand (Coca-cola)
Traditional, Historical
Brand power
Products Introduction
Brand Name : Red Bull Energy Drink
Manufacturer : Red Bull Gmbh
Specialty : International Number 1 Marke
an Audience changes
to an Subscriber
Audiences get a media file
and put the file they want in their iPods
So they can listen to the radio program
Whenever, Wherever they want
People don’t need to go a homepage or Internet site
to listen to a Radio program
What they have to do is just,
downloading the file of radio program !!
How?? did it become possible
To
Summary of introduction
From 2000 to 2004, I-river occupied 10-20% in MP3 world market. But I-river slipped in MP3 world market because the advent of the i-Pod. In addition to I-river is not the highest MP3 company anymore in domestic market. I-river is trying to be back number one in the domestic market and to make high profit in the global market.
Industry Analysis
Now MP3 world market
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1 ext. city street - day 1
Downtown L.A. Noon on a hot summer day. On an EXTREME LONG LENS the
lunchtime crowd stacks up into a wall of humanity. In SLOW MOTION they
move in herds among the glittering rows of cars jammed bumper to bumper.
Heat ripples distort the torrent of faces. The image is surreal,
dreamy... and like a dream it begins very slowly to
dissolve to:
2 e