product strategy and product range? Do you agree with the matrix approach described in Figure B of the case?
- IKEA의 신제품개발과정은 제품구성에 우선순위를 정하는 제품전략위원회에 의해 조사된다. 우선순위는 소비자 동향에 기초를 두고 이가 정해지면 제품개발자는 회사의 ‘MATRIX'를 이용하여 제품의 목표 소매가격을 설
도입기(Introduction Stage)
? 성장속도(수요신장)가 느리다.
? 도입비용(연구개발비, 판촉비 등) 부담으로 인하여 이익이 거의 발생하지 않는다.
성장기(Growth Stage)
? 상품에 대한 수요가 급증하며, 잠재 수요자들이 실제 수요자화 된다.
? 이윤이 현저히 개선된다.
성숙기(Maturity Stage)
? 매출은 증대하지
growth rate in 2006 increases 10.4% comparing with that of last same period. Especially, that of non-IT industries is as 12.5%, non-IT industries lead to higher grow rate in the world hard ship economic situation.
Evaluation of industrial factors)
Due to above three factors - Korean’s entire industries growth, the steel product’s price increase, China market penetration acceleration - Ko
Growth Strategies>
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
product like smart phone.
2.1.4 Market Growth
In 2007, the worldwide Smartphone market reached 150,000,000 products, and 211,000,000 in 2008. In 2012, 210,000,000 Smartphones are predicted on the market. In Korean market, 150,000 Smartphones were sold in 2007, and in 2008, two times more phones were sold. Therefore, many manufacturers are starting to provide Smartphones… Like Nokia, Rim,