Product- Lolita Lempicka hired French professionals like Annick Menardo for scent making and Alain De Morgues for designing the container in order to satiate French consumers taste. The container was designed to symbolize ‘The Forbidden Apple’ to interest female consumers. It also emphasized that this perfume had a story, which was ‘The harmony of feministic desire and fairy tales’. These
IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w
contain selective marker that help isolate the knockout cells. Insert the reporter genes into the bacteria. Treat selective agents and isolate the knockout cells.
2 .Bidirectional hydrogenase
1) Definition of bidirectional hydrogenase
Unlike uptake hydrogenase, bidirectional hydrogenases are helpful in hydrogen production. The biological role of bidirectional hydrogenase is thought to co
contains straps, can be separately removed from the stroller and carried on one’s shoulders. Such design will facilitate mother and baby’s day out and increase the use of strollers on daily basis.
1. Introduction
In the competitive market, convenience has become the one imperative condition for all successful products. The question of How easy is it to use? determines whether that product
Design of the shop is based on plainly white color, besides, the source of products such as rose, lotus, green-tea, and etc are arranged everywhere in the store. It can be applied most of the countries.
4) 4P Analysis
(1) Product
① The features of The Face Shop products
(a) Nature friendly image
The Face Shop has the brand concept that approach to the customers with being honesty and i