Baseball club marketing why important?
fans of baseball are growing up because they play well recentrly
we can find out that baseball began to be popular since 2006year
if we look at the this graph. this graph show us fan growing up.
it's been grew up six this year
But ,they don't get benefit though
Official record is surplus but In fact, it is deficit
we will discuss ab
Ⅰ. Korean professional baseball
1. Background
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded "try to do professional sports" Therefore, Lee hoyeon and L
Korea National Baseball Team
2006 WBC
Semi - Final
2006 WBC
Semi - Final
2009 WBC
Second Place
INTRODUCE THE LOTTE GIANTS
History
Hometown : Busan, Ulsan
Establishment : 1975
Title : 2 times Korean series winners in 1984, 1992
In 2011 : Coach, Yang seungho, 3rd place
Emblem & Mascot – Nuri, Ahra, Piri
Team Records
The number of audiences in 2011
3) Baseball-related behavior of Primary Target Market Segment Model
Following story is the example of Primary Target Market Segment Model’s Baseball-related behavior.
EX) College student Mr. Lim
Mr. Lim is the maniac fan of LG Twins and he is attending university in Seoul. He starts his morning with The LG Twins cheer song as wake-up morning calls ringing. Monday morning, he checks the LG T
professional soccer team
a. won the regular league in 2005
b. won the victory in the semifinal of play-off in 2005
c. entered PO6 in 2009
D. Interview with Ahn Jong Bok CEO (attach connected documents at the back of the report)
a. The teams which you want to do benchmarking
- Manchester United(UK)-A team which create 12억 per one p