1. Introduction
Neuromarketing is a marketing strategy in which neuroscience is applied to collect information on people’s physical and brain reactions. The information is then used in various marketing strategies. When analyzing brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuatio
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● Women spread something through word-of-mouth. Women are likely to get into conversation with other people and obtain information about a large part of living. So once women realize an advantage of the products, it will be an opportunity to generate publicity quickly through word-of-mouth. Thus, companies can cut down marketing costs; it is the one of the most important features that companies