concepts of analytical CRM
Analytical customer relationship management deals with analyzing customer data generated by operational CRM. Analyzing customer data allows companies to better understand customers and their consumption patterns, and use this kind of data in marketing or other business areas.
The tools used by businesses to analyze vast amount of customer data is called business i
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
○제 2 장 문제의 제시(Problem Statement)
진공청소기를 사용하면서 가장 많은 불편을 느낀 부분은 우선 소음이 커서 주변사람뿐만 아니라 자신의 귀에도 좋지 못한 영향을 끼치는 점이였다. 남녀노소 불문하고 이 부분에서는 모든 사람들이 불편함을 느끼는 것으로 보아 제일 먼저 해결해야 되는 문제로
concept generation을 하였다. 그 후 조원들과 concept selection을 통하여 마지막 선정된 제품을 시장에 내놓기로 하였다.
이에 따라 나온 우리의 도어락은 네가지 기능을 갖춘 도어락이다. 먼저 카메라기능을 장착하여, 도어락의 비밀번호가 잘못 입력되었을 때 도어락에 있는 카메라가 사진을 찍어 주인의 휴
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m