시장세분화(Market Segmentation)
▷▶사회 심리적 변수
- 인구 통계적 변수◀◁
Life style
-20대 초, 중반 남자 대학생과 직장인
: 사회생활을 시작하는 시기
-30대 초반 남자 직장인
: 사회적 활동이 많은 시기
Drink style
-20대 초, 중반 남자 대학생과 직장인
: 음주량 증가
-30대 초
I. Problem definition
• Nongshim
Nongshim is Korea instant food Manufacturer Company that produces products such as instant noodles, u-dong, snacks, drinks etc. They recorded total revenue of 63,198 million won in 2010. Within this revenue, instant noodles represented 67.5%, which was equivalent to 42,659 million won. Nongshim is Korea’s No. 1 instant food industry company with Samyang
funding system'. In the same year, it established subsidiary 'HANATOURIST' and opened branch office in youngdeungpo and Samsungdong, Jeju, Sooncheon. It also established subsidiary 'HANA KANGSAN', 'HANATOUR INTERNATIONAL in 2003. Later, it established subsidiary 'TOURMARKETING KOREA' and joined hands with 'OK TOUR' in 2004. HANATOUR re-launched travel portal site 'HANATOUR.com' as well.