the company's brands like that :
of online recognition survey>
2.2 Interview with Somang cosmetic's employee
- Thereasonof Interview
We conducted the interview because we wanted to know about the company's strategy more detail. And we try to get a lot of information about somang company, but it is very hard to get some special information
Positioning & Differentiation
product differentiation
look better than the competition
A larger hard drive, a radio module, a longer-lasting battery, video capabilities, bigger displays, support for cellular telephony, more formats
Easy to use, Minimalist packaging
Brand image differentiation
distinctive name, white color
instantly recognisable simple design, click-wheel, earphones
1. Introduction
As the computer technology like internet has been developing, many medical images and data related in medical is being applied to medical service for a diverse range of service such as diagnosis, management and treatment. A formatof medical information and the standardization ofthe process of exchange are needed to control to enormous amount of information and exchange it.
the cause might be defect ofthe car equipment and it brought a global controversy not only across the country, but all over the world. Finally, Toyota admitted the car had some faults and decided to recall the car; more than 8,500,000 cars were recalled all over the world, due to defects on accelerator pedals and brakes, with a great damage on Toyota’s brand image. Aggressive news toward Toyot
Thereason Why we choose Korea on Travel Channel is this. As a host, to respond to the push factor that the media provides to Korea’s tourism industry; what Korea needs to prepare for meeting the expectations of tourists who watched Travel Channel
- Also, we wanted to sort out false images created by the media (focusing on Korea) and add new features of Korea to the media
1.2 Brief informat