brands
Korean and Chinese has similar physical characteristics
cause they are oriental
2. Korean and Chinese has similar eating habit,
it’s important to select nutritional ingredients
3. Chinese are unwilling to buy Japanese food after nuclear accident
1. It is hard to find powdered milk advertising from ILDONG
-> low brandawareness
2. Consumers cannot buy their product in
regional examples of Coca-Cola logistics are worth mentioning such as that of Coca-Cola Enterprises, the main seller of Coke in the United States and the largest manufacturer of Coca-Cola products in the world. This company recently integrated SAP application software into its logistics function (Foley, 2004). This new technology makes logistics more efficient and allows the company to gather mor
brand concept that approach to the customers with being honesty and innocent under the catchphrase ‘natural story’. This catchphrase supports that give the innocent like nature back to the customers who exposure polluted air and water.
(b) Using natural extracts
The Face Shop has about 870 products like basic cosmetic, make up, hair care, and body care. Also they supply high quality produ
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
BENIKEA = Best Night in Korea
Korea’s first-ever mid-low priced tourist hotel brand.
The Ministry of Culture, Sports, and Tourism,
Korea Tourism Organization promoted BENIKEA
A larger influx of foreign leisure and business travelers.
Launching a domestic hotel chain to win some market share
Seoul’s 5-star properties charge high
Cheap but trashy motels
In general, to be ca