is high. As a result customers perceive The Face Shop as high quality, low price shop.
On the contrary to this, The Face Shop products are selling more higher prices than in domestic market.
It seems to be open to doubt that they set the prices are higher than Korea.
Below products are all the same. But Korea one is much cheaper than other two products that are selling abroad.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the family restaurants. According to the research, among the four major family restaurants in Korea, the “Outback” had the highest customer satisfaction, while the Ashley which
first, we will introduce about the 아모레퍼시픽
AMOREPACIFIC CORPORATION is a brand of cosmetic.
아모레퍼시픽 is established in June 1 2006. It has 39% of Domestic market share the Number 1 cosmetic brand in Korea.
it is intent on Sustainability management
it has a goal that is to be global Top 10 cosmetic brand until 2015
In the future global cosmetics market, the advanced ec
in 2008. Imbedded with radio frequency identification (RFID), the smart card is equipped with a barcode reader and touch screen on shopping cart to help consumers to offer better shopping experience.
-As a first leader of RFID in retailing field, our team decided to look through how it has been used so far and even now, and how effective it is for real.
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Ⅱ. Theoretical research
in a month!
400,000 phones
Accumulated sales for 3months!
Rewarded No.1 attractive phone!
From a research implemented by CM Research center
(1,200 people from 10 to 51 year old, got 9.59%)
The first ‘BEM-like’ marketing started with “Anymotion”
Anymotion?
Celebrity marketing : Lee hyolee
A music drama
Targeting for teenagers
20% up