studies on Johnson & Johnson’s micro and macro marketing environment. Last but not least, section 6 suggests solutions related to the opportunities and threats analyzed in the essay.
2. Meet Johnson and Johnson
In 1886, brothers Robert Wood, James Wood and Edward Mead Johnson founded Johnson & Johnson in New Brunswick, New Jersey. During the early years, the Johnson brothers led pioneering
environment the company is in as well as the Key Success Factors, to then create a SWOT analysis. In a fourth part, We will talk about the strategy and the objectives of the company. We will finally analyze it on a sixth point, to see of this strategy is the most accurate and efficient for the company. Thus, We will have answered the three questions of strategic management.
Ⅰ. COCA-COLA'S CURR
problems. Cold Stone is an urgent need to increase the number of stores on a priority basis due to the current limited number of stores. Attracting various customers due to how small their visibility is in the streets. In big cities or in Seoul for example, there are relatively few Cold Stone stores. Thus, it will be better to open new stores in the new town. Also, increasing the width of the dis