1. Brief Explanation on Business Idea
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a s
Market location
1. Apartment congestion area
2. Residing area of high – quality duplex
3. Hotel, building for business
4. trade area that is making nobility trend
5. Service and food service industry distribution
Target market
Enjoy Space
Early 20~30 around
/ economical level:second, third
“Space highest priority”
Personality
pursuit
20~30 aroun
b. The current circumstances
previous Busan Commodore hotel was the worst hotel in the city but these days, hotel is famous of korean style architecture. The hotel is located near Busan station, Nampodong, Guk-je Market, level hotel by remodeling in 2005. The commodore hotel which is five-star hotel has several chain hotels nation-widely so it constructs chain system also is pushing ahead with
* 외식업계에서의 현위치
현재 우리는 급변하는 사회속에서 살아가고 있다. 급변하는 물결속에서 가족의 유형에까지 많은 변화가 일어나고 있다. 30∼40년전 까지만 하더라고 3대 또는 4대가 함께 모여 살아가는 대가족 중심이었지만, 80년대부터 핵가족 현상이 보편화되면서 2대 또는 1대(부부, 독신)로
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m