소개글
[외식경영론] 허브 카페(영문)에 대한 자료입니다.
목차
sight
Correct café atmosphere and color, illumination embodiment in sonorous atmosphere of herb
- Smart interior with green, orange decoration
Chair and table making from wood, nature-friendly being gravel road and the warm sand way
hearing
- Offering music that mind has peace and affection
- Soft employee’s accent
taste
- Keeping herb natural taste, new application product offer
smell
- Product of sonorous herb fragrance, indoor herb fragrance
touch
– Intimate tree resources use
본문내용
Market location
1. Apartment congestion area
2. Residing area of high – quality duplex
3. Hotel, building for business
4. trade area that is making nobility trend
5. Service and food service industry distribution
Target market
Enjoy Space
Early 20~30 around
/ economical level:second, third
“Space highest priority”
Personality
pursuit
20~30 around
/ economical level:second, third “think coffee&wine as form of personality expression”
Wine mania
20~50 around
/ economical level :variety
“taste highest priority
menu
Herb tea
Lemon verbena……8000
stress, jitters, digestion, colic
strawberry…………8000
Sedation, pastime
Fennel………………8000
Digestion, diuretic, lactation
Licorice …………8000
Cough, asthma Digestion,
Lavender……………8000
headache, fatigue, insomnia
coffee
americano……………6000
espresso……………...6000
Café mocha…………7000
Caramel macchiato…7000
White chocolate mocha….8000
Green cappuccino …..9000
Green mocha………..9000
Green tea latte…….9000