What is the Starwood?
The Starwood Hotels are part of the Starwood Capital Group, one of the largest hotel chains in the world
Starwood Hotels & Resorts Worldwide, Inc. owns, manages and franchises some of the most well-known brands in the hotel industry.
Starwood is a relatively young company, however they have a history full of stories of growth, innovation, and triumph.
중략
Seoul City Tour Bus 문제점
1) 서비스의 문제점
1. 가이드
- 표준화 되지 않은 서비스
- 부족한 외국어 실력
- 주입식 안내서비스
- 서비스 의식 ZERO
2. 운전기사
- 횡단보도 침범
- 급정지
2) 투어프로그램의 문제점
1.교통체증으로 인한 지루함
2. 팜플렛의 내용과
실제 투어와 일치하
directly. So, we use mass media to promote the city, but we just invite them to our city.
Financial
our marketing goal is 12million visitors until 2012. When we reach that much visitors, they might create circulation system, and the people around the world, visit our city more often.
1. Introduction
Our group’s topic is ‘Seoul city tourism’. We select this topic because we decide tha
This is urban marketing company.
Seoul city invest with the private company on February, 2008
Goal of Seoul Tourism Marketing
Improve about asset value and secure the competitiveness of culture and tourism
Expansion of green on street
Improve growth
Development of the street trees.
It make pleasant walking environment and cityscape.
create a green space
reduce the street an
about individuals health problems, or human dignity. Alao this problem bring about people's living environment. So this problem is required to urgent solution.
In particular, Seoul has homeless over 65% of the overall, the problem is serious. so we choose the seoul city. we examine to the Seoul Metropolitan Government's homelessness policy and proposals to effective homelessness policies.