소개글
[도시행정론] 서울시의 홍보마케팅(영문)에 대한 자료입니다.
목차
1.Introduction
What is the Urban Marketing
Necessity of Urban Marketing
2.Body
Seoul Tourism Marketing
Seoul Environment Marketing
Seoul Design Marketing
Problems of Seoul city’s City Marketing
Successful Cases
3.Conclusion
본문내용
This is urban marketing company.
Seoul city invest with the private company on February, 2008
Goal of Seoul Tourism Marketing
Improve about asset value and secure the competitiveness of culture and tourism
Expansion of green on street
Improve growth
Development of the street trees.
It make pleasant walking environment and cityscape.
create a green space
reduce the street and extend the sidewalk to improve the road environment
provide places to relax
improve the accessibility of major facilities.
Improve the Air quality nearly at the level of advanced countries. Reducing the fine dust from 60㎍/㎥ to 4년 뒤인 46μg/㎥ is a goal.