외국인 대상 여행 상품의 10%정도를 차지 ,수익은 17%에 이름
부가가치가 높은 상품
Our Mission
Participation&Experience, Distinct Service from other sightseeing
Custom-made Program in Each visitor
High Quality-Oriented Cultural & Traditional Experience
Like Best Picture that impress & touch Audience Forever
One-Stop Service & Real Time Feedback
services.
2. Make consumers participate in Ad,
Not just watch
1. Need for closure
2% Commercial strategy
- Unclosed story
- Make consumer to check ‘Full story’
- Using QR code
Provide consumers with an
‘incomplete stimulus’
Incomplete stimulus -> ‘attention’
2. False Experience Effect
Newbalance strategy
- Street fitting room -> mirror
service, general users can easily modify and compliment the served information.
It means, the environment that everyone can use served data and create various service is provided, and the lots of systems which promote users participation are based. For example, Wikipedia, Amazon, ebay, and intellectual knowledge search service at never let us to share our knowledge and information.
On the other
CONCEPT
1. LAST Outcomes & concepts
Reduce the searching time to get travel information.
Offer the experience that can spend with their family and get fellowship.
Give the well-filled itinerary with new program.
1. Long-term Membership service
2. Professional Tour service
experiences of scanning QR code in Korea (78.7%), Japan (78%), China (69.7%), and Taiwan (69.4%) were investigated in order. Consumers in Korea and Japan are relatively accessing QR code more than others. However, the places where QR code functions as a intermediary that can connect to consumers' actual purchase were China and Taiwan. Chinese and Taiwanese consumers showed high response rates in