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![[광고론] 인터랙티브 광고 사례(영문)-2](http://images.happyhaksul.com/thumb/573/572587-0002.gif)
![[광고론] 인터랙티브 광고 사례(영문)-3](http://images.happyhaksul.com/thumb/573/572587-0003.gif)
![[광고론] 인터랙티브 광고 사례(영문)-4](http://images.happyhaksul.com/thumb/573/572587-0004.gif)
![[광고론] 인터랙티브 광고 사례(영문)-5](http://images.happyhaksul.com/thumb/573/572587-0005.gif)
![[광고론] 인터랙티브 광고 사례(영문)-6](http://images.happyhaksul.com/thumb/573/572587-0006.gif)
![[광고론] 인터랙티브 광고 사례(영문)-7](http://images.happyhaksul.com/thumb/573/572587-0007.gif)
![[광고론] 인터랙티브 광고 사례(영문)-8](http://images.happyhaksul.com/thumb/573/572587-0008.gif)
![[광고론] 인터랙티브 광고 사례(영문)-9](http://images.happyhaksul.com/thumb/573/572587-0009.gif)
![[광고론] 인터랙티브 광고 사례(영문)-10](http://images.happyhaksul.com/thumb/573/572587-0010.gif)
![[광고론] 인터랙티브 광고 사례(영문)-11](http://images.happyhaksul.com/thumb/573/572587-0011.gif)
![[광고론] 인터랙티브 광고 사례(영문)-12](http://images.happyhaksul.com/thumb/573/572587-0012.gif)
![[광고론] 인터랙티브 광고 사례(영문)-13](http://images.happyhaksul.com/thumb/573/572587-0013.gif)
![[광고론] 인터랙티브 광고 사례(영문)-14](http://images.happyhaksul.com/thumb/573/572587-0014.gif)
![[광고론] 인터랙티브 광고 사례(영문)-15](http://images.happyhaksul.com/thumb/573/572587-0015.gif)
![[광고론] 인터랙티브 광고 사례(영문)-16](http://images.happyhaksul.com/thumb/573/572587-0016.gif)
분야
pptx1. Need for closure – 2%
2. False Experience Effect
3. Cognitive Dissonance - 알바천국
Conclusion
1. Not Passive, ‘Active’
-> Communicate with consumers to promote
Products, brands, services.
2. Make consumers participate in Ad,
Not just watch
1. Need for closure
2% Commercial strategy
- Unclosed story
- Make consumer to check ‘Full story’
- Using QR code
Provide consumers with an
‘incomplete stimulus’
Incomplete stimulus -> ‘attention’
2. False Experience Effect
Newbalance strategy
- Street fitting room -> mirror image
- Take a photo
