coffee market
The scale of domestic coffee market is 2.3 trillion won and coffee shops account for 1 trillion won. Korea is in the top of 10th of nation in terms of coffee consumption. This is a result of 10% plus high growth rate since 2000. Brewed coffee market is growing up according to spread of famous coffee shop, small scale foundation and increase of self-consumption. 110 thousand ton of
branchs. the number of these coffee shop brand branchs is over 500 altogether. the industry estimates that there are more than 1000 including small and take-out shop brand and medium-sized coffee shops such as Rosebud, Ediya etc.
In terms of the sales, The American-owned Starbucks is the first, a position it has held until now. Starbucks appears for the first time in front of the Ewha womans u
coffee house composes the largest part of the market, although it has relatively short history compared to mixed coffee and can coffee. Now there are more than 5000 coffee house in Korea. Especially franchise coffee shops has more than 50% of them; Caffebene has about 720 stores, and Angel-in-us has about 500 across the country. Since Starbucks opened the first franchise coffee shop in Ewha Univ.
Small & Medium Business Agency)
- Sales : \ 4,307,000,000 Net profit : \ 152,000,000
i. Product & Price
Premium Care – \ 90,000 ~ 110,000
Special Face Care – \ 40,000 ~ 80,000
Basic Care – \ 30,000 ~ 110,000 (Depend on Parts)
- For Women :
- For Men : Man Organic Care Program –
- facial care - \ 75,000,
- White Care - \ 65,000,
- Pi
Truth: Café May has a very long line at peak hours, especially between classes.
Problem: There is a missed opportunity to serve total demand
Possible Solution: Iced Americano Express Line
Decision Problem: Will Americano Express be profitable?
Interviews:
Loyal Customer
Advantages: low price, good taste, location
Disadvantages: small size and entrance, crowdedness
Caf&eac