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분야
pptx2.Introduction
3.Coffee Market Overview
-Coffee Market in Korea
-Coffee Shops in Sogang University
4.Methodology
-Research Design and Data Collection Method
-Sampling
-Collecting Data
5.Results
-Data Analysis and Interpretation
6.Limitations
7.Conclusions and Recommendations
8.Questions?
Problem: There is a missed opportunity to serve total demand
Possible Solution: Iced Americano Express Line
Decision Problem: Will Americano Express be profitable?
Interviews:
Loyal Customer
Advantages: low price, good taste, location
Disadvantages: small size and entrance, crowdedness
Café May Employee
Most Popular Drink: Iced Americano
3 staff per shift
Opinion: Café May does not need more machines or staff
