● Definition of digital nomads
Digital nomads are individuals who use technology and the internet to work remotely from any location in the world, allowing them to have a location-independent lifestyle. Digital nomads often work as freelancers, entrepreneurs, or remote employees for companies, and they typically use laptops, smartphones, and other digital devices to communicate and collabora
Why portal sites offer Webtoon service
even though it has no substantial direct profit???
Analyze the Webtoon industry
from the marketing perspective.
Competitive factors
- Free price
- Easy accessibility
Technological factors
- Advancement of internet & Illegal downloads
- Wide spread of smartphones
Company resources and goals
- Resource – Authors hired by webtoo
1. Introduction
Purpose of this report is to analyze the marketing strategy of Webtoons from the portal site’s point of view through the process of Marketing Analysis, S-T-P Analysis, and Marketing Mix. More specifically, we focused our analysis on Webtoons that are viewed from the consumer’s smartphones. Webtoon was chosen for our topic for entertainment industry in Korea because our group
smartphone services, and much more. Rather than promoting the brand, this type of marketing encourages consumers to voluntarily perceive the contents and find interest in them. Lastly, emotional relationship, where emotions and feelings of consumers are significantly emphasized, is obtained through neuromarketing. Understanding how and why consumers feel various emotions is the most essential ste
HUAWEI CASE STUDY
International Business
Team 1
Team 1
I. THE ISSUES / PROBLEMS
II. ALTERNATIVE ACTIONS
III.THE FACOTRS HAVING AN IMPACT ON DECISIONS
IV.WHAT SHOULD BE DONE? WHY?
V.THE LIKELY OUTCOMES OF DICISIONS
Topics to Discuss
Team 1
Issues & Problems
3
Team 1
THE ISSUEs & PROBLEMs
4
Trade War
1. Unfair trade practice and trade deficit
2. Tariffs and trade barriers on China
3. Ban the use of