Chanel in the coffee market by conveying to customers that drinking their coffee enhance their life quality and that they belong to the higher class of the society. To achieve their objective, they have sought to emphasize their state of the art, attractive designs of their capsules and machines that differentiate them from their competitors. Through these efforts, profits have been improving.
emphasizes on such natural ingredients, then launched herb in garden line which is based on herb extracts and HANBANG line is based on oriental medicinal stuffs. Also, all the products proved their high quality by passing Japanese Food and Drug Administration which is stricter than European Union’s. it means that The Face Shop has the advantages than other cosmetic companies.
② Diversity o
Socio-cultural analysis
①Trend analysis
Zenith of the meal, dessert
Desserts are no longer just light refreshments as they have now become important in the dining culture. Particularly, there is a trend for desserts to enhance the mood after eating out. Looking at the products in the recent dessert market, you can sense that those products not only have great taste, but you can also
Demographic
Age group-Young adult(20-30’s)
-Singles, couples, families
-Consider health important: Lighter, healthier, natural foods
-Tend to experience new thing
Income
Income-> Buying power
Psychographic
Lifestyle
-Get old things back: Interests in traditional food and health
-Well-being trend Emphasis on sanitation and safe foods
Socio-cultural
Well-being trends
-Nutritious, fresh and less calorie foods
Opposition towards fast foods
The interests of traditional food
Need for place to spend time with luxurious atmosphere
-Comfort atmosphere, sweet music with tea and snack
1. bizen(빚은)
-Traditional Korean thing plus modern cafe mood
-Selling same product
-Aiming same customer