agreed upon by the professionals. Therefore, we will first look at the effectiveness of the traditional off-line PPL ad and then the PPL in the cyberspace which lately has become the arena of competition. We will also find out how the internet's distinctive reciprocity and durability will influence the Cyber Sapce PPL and which industry best suits the characteristics of the Cyber Space PPL.
characteristics such as swings and handicaps. While online shops focused on competitive pricing, offline shops provided a variety of brands and marketed more aggressively. Moreover, most of the off-course stores chose only to stock equipments produced by leading manufacturers and did not carry those of low-end companies. In offline stores where they sold low-end firms’ products, they normally s
a social classes and regions - Awareness active repetition, they can use the ad over and over
Cons - Difficult of access to discriminate the classes - Newspaper ad lived only for a year or so
Magazine Pros - Possible to target on specific classes - People tend to relook frequencies of seeing ads
Cons - Difficult to advertise in specific areas - Full of ads spaces so difficult to contact ads
Judee Burgoon - nonverbal expectancy violations model (비언어적 기대위반 모델)
personal space(사적 공간)이란?
Judee Burgoon은 “사적 공간은 다른 사람들로부터 개인의 선호된 거리를 정의하는 개인의 보이지 않는 다양한 공간의 부피이다” “이 사적 공간의 크기와 모양은 우리의 문화적 기준과 개인적 선호에 의
Judee Burgoon - nonverbal expectancy violations model (비언어적 기대위반 모델)
personal space(사적 공간)이란?
Judee Burgoon은 “사적 공간은 다른 사람들로부터 개인의 선호된 거리를 정의하는 개인의 보이지 않는 다양한 공간의 부피이다” “이 사적 공간의 크기와 모양은 우리의 문화적 기준과 개인적 선호에 의