Strengths
1st ) Market Leader in the sport drink category
2nd ) It’s on the field of play in many pro sports
3rd ) Gatorade has a loyal consumer base
Weaknesses
1st ) Too many varieties and flavors
2nd ) Lack of emotional marketing
3rd ) Limited target publics
Opportunities
1st ) MMA athletes can help them
2nd ) Chance for adding a vitamin-enhanced hydrator
3rd
EXECUTIVE
AE 의 약칭. 대행사를 대표해서 광고주와의 연락 업무를 담당하는 사람. 광고주의 account 을 집행하는 사람을 의미. 광고 대행사의 연락 부장. 영업부장급. 광고의 전문지식은 물론, 광고주가 속한 산업의 양태도 물론, 제품 지식에도 정통하고 또 대리점 내부의 제기능을 활용해서 제작 스텝과
Low Risk Low Return 사업인 TV 애니메이션은 낮은 수익률에도 불구하고 출판, 문구, 완구, 인형 등 부가 판권 사업 확장이 가능하며, 캐릭터의 무국적성으로 인해 해외 진출 時 매우 유리함.
SKC&C는 global 시장에 안정적으로 positioning하고, C&C 및 I사의 자체 사업/제작 역량 강화를 위해 국제적인 명성을 기
I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea
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Due to multiple propagation vectors, meaning the virus used more than one route to spread itself, it was able to spread through executable files, email, the World Wide Web and local area networks. The worm ripped through the American financial sector, causing over $3 billion in damage.