THE CONCEPT OF MANUFACTURING STRATEGY
제조전략의 개념
전략이라는 단어는 지난 몇 년간 너무나 광범위하게 사용되어서 실제 경영활동에 적용할 때 그 단어만의 고유함이나 본래의 뜻을 많이 잃었다. 하지만, 경영환경에 있어서 전략이라는 용어를 사용할 때는 기본적인 몇 가지 특징들이 내재되어 있다. 그
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s
strategic environment.
1. The interest from Northeast Asia
We know that all of the US’ conducts are done based on national interest. And there are three interests US seek from Northeast Asia. First, it is ‘vital’ interest. It includes the prevention from appearing of new hegemony, steady security of free trade & Political influence, and nonproliferation of weapons of mass destruction.
본문내용
. How to choose the target county to enter.
As priority before entering target country, we have to make a decision by using strategic decision. it includes SWOT analysis. and we have to consider Country Attractiveness as well as Competitive position Analysis,
a country that have high Attractiveness as well as high Competitive position Analysis is very good market to enter.
.
Chapter 5
5.5. What generic business model is your company pursuing? How has it formulated and implemented a set of business-level strategies to pursue this business model?
Aside from it cost-reduction strategy, Ryanair has also been able to use Porter’s generic strategies to position itself in the marketplace. Accordingly, a company positions itself by leveraging its strengths. Today, mo