subject
The report firstly introduce corporation situation analysis as a procedure to derive current problems in <토종 칼국수와 족발>. Following content suggests structured problems and solutions for the problems. Not only just suggest available information system, the report also concerns about superb case of usage of integrated information system in same industry. By analyzing follo
Many consumers are surprised because of the '2010 imported cosmetics average clearance report' from Health-Welfare Committee. Famous imported brands, are called 'Luxury cosmetics' make unreasonable profit when they imported into Korea. It is unfair if prices are twice or triple than original price, but some of brands are selling more than 20times of prices.
People involved in cosmetic industry
like price or quick delivery service. And these cannot be competent factors to the company for the long run. In addition, although Pizza Hut developed menus for Koreans’ taste at first, their pizzas are getting boring and featureless. However, Mr. Pizza’s advertisements show new menus all the time. With these problems, we selected Pizza Hut as the subject for the final group project.
2. Main subject
1) STP
(1) Segmentation
Considering size of the market , Crossfit has a problem that its market, which is consist of mania base, is too small to make profits. So it needs to make larger market adding popular factors to solve this problem. Therefore we want to find segments that Crossfit could appeal, considering Crossfit's strengths got by SWOT analysis.
① enjoy exer
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The Face Shop has the brand concept that approach to the customers with being honesty and innocent under the catchphrase ‘natural story’. This catchphrase supports that give the innocent like nature back to the customers who exposure polluted air and water.
(b) Using natural extracts
The Face Shop has about 870 products like basic cosmetic, make up, hair care, and body care. Also t